Profile-writers made roughly ,000 a year, with bonuses for hitting certain monthly subscription targets.
“There is, undoubtedly, widespread pseudo profiling and fake messages still going on in the industry,” Pitcher said.
“I don't think that you need to be an insider or a person of great insight or intelligence to arrive at the opinion that AM cares a lot more about profits than about people, including its own members.” Ashley Madison disputes that characterisation, of course; in an interview with The Washington Post, a company executive insisted that its advertised user numbers were genuine, and suggested that the hackers had released only selective records that, when taken together, threw off the gender averages.
(When The Post sampled 3,600 verified records belonging to Ashley Madison users in Washington, DC, and Northern Virginia, it also found that women represented 15.6 percent of users.) He declined to elaborate on the fake-profile issue – which the company has previously blamed on outside spammers and scammers – or to provide any further data on Ashley Madison's gender ratio, refusing even to confirm whether the company's most recently announced gender statistics were still accurate.
Ryan Pitcher, who spent two years in the late aughts running a fake-profile team for Global Personals – parent of the massive, multinational dating platform White Label – explains the scheme like this: Paid-dating sites only make money when potential customers believe they're sitting on a huge pot of available dates – so many dates, in fact, that it's worth ponying up 20 or 30 dollars a month just to message them.
For lots of sites, acquiring such a pot is pretty easy.
But the user records laid bare by hackers last week tell a very different story: Of the more than 35 million records released, only 5 million – a mere 15 percent – actually belonged to women.
“Clearly we aren't talking about any kind of Mother Teresa organization,” said Silva's former attorney, Paul Dollak, who represented her against Ashley Madison.
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